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Lessons That Last: What This Year Reinforced

Lessons That Last: What This Year Reinforced

by Amy Bryant | Dec 31, 2025 | Advice for Parents, Advice for Student-Athletes, Coaching for Coaches, College Athletics Recruiting, Integrity in College Athletics

As the year comes to a close, I find myself returning to a handful of expressions I’ve repeated for years—first as a college coach, then as a parent, and now as someone who works closely with families navigating recruitment and college decisions. These phrases aren’t...
Recruited, Ready…and Riding the Bench

Recruited, Ready…and Riding the Bench

by Amy Bryant | Nov 30, 2025 | Advice for Parents, Advice for Student-Athletes, Coaching for Coaches, College Athletics Recruiting, Integrity in College Athletics

When I was a coach, I knew that most of my incoming freshmen had been the best players on their teams back home. They were used to competing week after week in the top spot. It was a tough adjustment when, inevitably, some of them didn’t end up in the lineup. I never...
A Coach’s Goal is More Than a Win

A Coach’s Goal is More Than a Win

by Amy Bryant | Mar 26, 2025 | Advice for Parents, Advice for Student-Athletes, Coaching for Coaches, College Athletics Recruiting, Integrity in College Athletics

At a conference I attended last month, a colleague summed up his presentation by saying, “A coach’s goal is to win.” While some people nodded back at him, I immediately felt my body tense up. I wanted to counter back: “Is winning the ultimate goal, or is it much more...
Empathizing with a championship loss

Empathizing with a championship loss

by Amy Bryant | Dec 18, 2024 | Articles about Coach Bryant, Coaching for Coaches, Team Culture

The time has almost arrived; this spring I will be one of those parents celebrating a graduating high school senior and sending him off to study and play his sport in college. We’ve been closely following our son’s future college soccer team and their impressive...
COACHING REFLECTIONS: A Female Perspective

COACHING REFLECTIONS: A Female Perspective

by Amy Bryant | Mar 2, 2024 | Articles about Coach Bryant, Coaching for Coaches

Last month, Coach Amy Bryant was one of three featured presenters interviewed as part of the Intercollegiate Tennis Association’s new women’s division’s launch. Coach Bryant reflected on six key areas in her collaborative talk with current college...
WHY COACHES SHOULD HOLD THE TROPHY. UNAPOLOGETICALLY.

WHY COACHES SHOULD HOLD THE TROPHY. UNAPOLOGETICALLY.

by Amy Bryant | Jul 16, 2023 | Articles about Coach Bryant, Coaching for Coaches

The picture was everywhere — all over the Internet — and it made me feel incredibly guilty. There I was as a coach, holding the 2021 NCAA Championship trophy my tennis players had thrust into my hands.  For weeks I grappled with guilt. I’ve always been one...
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Welcome

Coach Amy Bryant - Experienced and dedicated professional in coaching and mentoring

I am Coach Amy Bryant, a 19 – time NCAA National Championship player & coach who helps high school student-athletes navigate the college search and athletics recruiting process. I believe every student-athlete is unique and requires an individualized plan to find the best college fit.

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